16th March 2012
New research reveals British men think their mum’s rule the kitchen
Men are known for being mummy’s boys at heart, and new research released today reveals that it’s all too true when it comes to food, with more than half of British men admitting to relishing their mum’s cooking over their partner’s.
The survey by food entertainment channel, Food Network UK, revealed that men find their mum’s food to be much heartier and, unlike their partner’s, always contains the traditional “meat and two veg”. One in three men believe that mums take extra time and care to prepare their meals, whereas 30% believe their partners are more likely to dish up something pre-prepared from the freezer or a shop-bought ready meal instead of taking a leaf out of mum’s book and cooking from scratch.
The research also shows that men go to extreme lengths to indulge in their mum’s home-cooked food, with some even admitting to sneaking back home for dinner without their partners knowing! A huge 75% of men admit that the competition between their partner and mum has caused a row at some point, showing that the pressure of living up to a mother-in-law’s cooking is high amongst wives and girlfriends.
The research was launched to celebrate the weekend of Mother’s Day programming on Food Network UK, including a world premiere of I Love My Mum, which shows a host of British chefs and their mums cooking the comforting dishes they grew up sharing around the family dinner table.
Almost half of those that took part in the study [47%] said that they complain to their partner if their food wasn’t up to the same standard as mum’s home-cooked specialties, with one in ten admitting to moaning regularly if their dinner is ‘below par’.
And despite men finding it all too easy to criticise their partner’s cooking, just 15% of men surveyed would return the favour and have a go at cooking for their mums on Mother’s Day.
Nick Thorogood, Managing Director of Food Network EMEA said: “As adults, men still seek the comfort and tradition of the cooking they have grown up with so turn to their mums for what they perceive as a ‘proper meal’. “A lot of the best recipes Brits have are likely to have been handed down to them from their mums and Mother’s Day is the perfect time for people to put those cooking tips to good use and surprise their mum with a home-cooked meal.”
For classic and comforting Mother’s Day recipes from I Love My Mum, tune-in to Food Network UK on Saturday 17th March at 18:30 and Sunday 18th March at 12:00 and 19:00. See www.foodnetwork.co.uk/ilovemymum for recipes from the programme.
For further information please contact Frank PR on 0207 693 6999 or email firstname.lastname@example.org
Survey was conducted across 2,000 British adults by OnePoll, March 2012
Notes to Editors
About Food Network UK
Food Network UK delivers a fresh approach to food programming and celebrates everything that is bold, fun and entertaining about the genre. It is not your typical ‘how to’ cooking channel. It is one of the fastest growing lifestyle and entertainment brands on Sky 262/263 (Freesat 405/406) and now Freeview channel 49, packed with award-winning cooking and competition shows. Foodnetwork.co.uk is the 24/7 companion to the TV channel. Find daily TV listings, episode guides, chef biographies, recipes featured on air, blog posts and more. Recipes are organised by season, ingredient, chef, course, and cuisine to make meal planning easy.
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Food Network UK is owned by Scripps Networks Interactive (SNI), one of the leading developers of lifestyle content for the television and internet worldwide. Its sister brand Food Network is one of the most popular networks on US television and www.foodnetwork.com is the leading food website in the US.
About Scripps Networks Interactive
Scripps Networks Interactive (NYSE: SNI) is a leading developer of lifestyle-oriented content for television and the Internet, where on-air programming is complemented with online video, social media areas and e-commerce components on companion Web sites and broadband vertical channels. The company's media portfolio includes Lifestyle Media, which comprises popular lifestyle television and Internet brands HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and country music network Great American Country; and Interactive Services, with leading online search and comparison shopping services bizrate and beso.