Apply the olive oil to the entire steak and then sprinkle the rub onto the meat. Allow the flavors to develop for 2 hours.
Heat coals on a grill. When the coals are hot, move them to one side of the grill. Sear the steak for 2 minutes on each side over the coals.
Move the steak to the cool part of the grill and cook with the lid on for 20 minutes.
Rest the steak for 10 minutes before slicing.